Readers on the Web are skeptical

1. Readers on the Web are skeptical
   Credibility is a major factor in retaining reader interest on the Web.
   
   Use objective language, write meaningful headlines and subheads and avoid marketing jargon or exaggerated claims to build credibility. Cute or clever lines could mean that the reader takes longer to get to the main point.
   
   Hyperlinks to the sources of your information or to related information also add to credibility.
   
   

people (don't) read on the Web

1. Reading on the web is too much work!
   Reading from a computer screen tires the eyes. People read 25% more slowly on the web than they read print material.
   
   That's why, web content has to be 50% shorter than print.
   
   
2. Readers on the Web scan text
   According to a study by usability expert Jacob Nielson, 79% of readers on the Web tend to scan or skim text rather than read word for word.
   
   Highlighted text (bold or color, also hyperlinked text) and bulleted lists aid scannability.
   
   
3. Readers on the Web are impatient
   Readers on the Web are in a hurry to get the information they want, and move on.
   They don't have the patience for obscure and complex text. They don't enjoy scrolling through masses of text either.
   
   Since there are millions of alternative websites in cyberspace, they will quickly move to another site if they don't enjoy the information gathering experience on your site.
   
   Attracting attention and retaining reader interest is a challenge, specially as you have just
   
   
   • 10 seconds to grab attention with your web site content
   • 55 seconds to develop an understanding of your company or product
     

Web site content writng

Many of you might ask whats so important about the web site content. well a web site is only as good as it reaches the target audience. lets say a company wants to sell a refrigrator but when the companies web site talks about microwaves it is losing its target audience.
Many factors make a web site a sucess a good page designed without html errors.then arrives the important fact about web site ergonomics
users must read and understand the content written in the web site even the font color plays an important role.
an average internet user spens only 2 or even less minutes on the site. so a target messgage would have to be descriptive , short yet catchy enough to get the audience.

Further posts we shall find some interesting articles about web content writing for this is the new form of advertising.