Web site content writng

Many of you might ask whats so important about the web site content. well a web site is only as good as it reaches the target audience. lets say a company wants to sell a refrigrator but when the companies web site talks about microwaves it is losing its target audience.
Many factors make a web site a sucess a good page designed without html errors.then arrives the important fact about web site ergonomics
users must read and understand the content written in the web site even the font color plays an important role.
an average internet user spens only 2 or even less minutes on the site. so a target messgage would have to be descriptive , short yet catchy enough to get the audience.

Further posts we shall find some interesting articles about web content writing for this is the new form of advertising.